When: June 18th - 19th         Where: The Westin Harbour Castle in Toronto

Subprime Sales Mastery

$899/person or $449/m for 2 months

and includes:

• 1 day of live training in Toronto on the 18th
• Instruction Manual 
• Sales & Finance PDF Tools & Templates
• Text, Call, email and in-person scripts 
• Online Training program, instruction video library 
• 1 hour/week live online coaching and live Q&A 
• Lifetime subprime community access to online training and live training events
  

Dedicated Non-Prime Managers Training

Pay on Skool: $1,250/m for 3 months

and includes:

• 2 days of live training in Toronto on the 18th and 19th 
• Instruction Manual 
• Finance Tools, Score Card, Calculator, Inventory Matrix, Lead Tracker 
• Sales & Finance PDF Tools & Templates
• Text, Call, email and in person scripts 
• Online Training instruction video library 
• 1 hour / week live online coaching and live Q&A
• Lifetime subprime community access online training and live training events
  

Learn how to avoid wasting time and losing sales and profits by effectively identifying and qualifying less than perfect credit. Discover what to do and how to do it, and get all the proven sales tools, templates, and scripts to sell more vehicles successfully and make more money, whether your customer calls, clicks, or comes into the dealership.

Discover how to work with online credit leads, identify bad credit, what to do, and how to do it. Prevent wasting time selling vehicles to customers who won't get approved. Learn to sell vehicles that can get approved, including vehicle selection, securing co-applicants, closing high-interest and down payments, and more.

In this course, you'll learn how to shine in selling vehicles to customers with less-than-perfect credit. Discover every step of the non-prime sales journey, from first contact to closing deals, whether it's in-person, over the phone, or online.

Explore a special toolkit made especially for non-prime finance managers, including handy tools like the LEAD Tracker, Performance Scorecard, Non-Prime Finance Manager's Calculator, and Inventory Matrix. Plus, get your hands on additional tools like interview sheets, checklists, and change forms to make your job easier than ever before.

Learning Objectives:

• Set up your non-prime department for today's market
• Master the entire Subprime sales and finance process (front to back); Contact - Close, Funding and Delivery.
• Develop skills in structuring negative equity, building subprime deals with profit, selling protection products, and selecting inventory.
• Learn how to overcome common objections and close deals effectively with high interest rates and required down payments.
• Process for online and in-person interactions and deliveries. 
• Gain insights into the best practices and industry trends from the last 20 years to enhance dealership profits significantly.
  

Course Materials:

Participants will receive “Subprime Blueprint & Turnkey Solution” complete instructional manuals, videos, tools, templates and scripts, accessible at any time from any device.

The course also includes three months of free access to:

• Sell It Smart’s Prime Online Community
• Online courses including Sub Sales Mastery
  

Who Should Attend:

This workshop is perfect for:

• Non-prime finance managers (both new and experienced)
• Sales managers and general managers in the automotive industry
• Automotive professionals interested in non-prime finance
  

Additional Benefits:

• Live online events weekly with Kim Macpherson
• Unlimited access to an online community for ongoing training and support
• Tools and technology insights, including recommendations on lead generation companies
  

Here is a brief deep dive into Kim MacPherson and her story.

Kim, the founder of Subprime Sales & Finance Solution, "Sell it Smart," and a dealer at Buy it Smart Automotive Inc., boasts over two decades of experience in the automotive industry. Since 2005, Kim has been dedicated to empowering automotive professionals. Their journey commenced as a Sales Professional at a Toyota dealership in 1996, progressing through roles at Chrysler and various companies, refining skills in the "SuperSale Business."

In 2004, Kim ventured into entrepreneurship, establishing the esteemed "Royal Promotions & Marketing Group." This endeavor paved the path for the launch of "Auto Exchange" and "MAE Bank," where Kim tackled credit challenges through the Buy Here Pay Here model.

With a steadfast commitment to advancing the industry, Kim founded MAC Automotive Subprime Training in 2005, now recognized as "Sell it Smart." Over the years, Kim has orchestrated the transformation of numerous dealerships, optimizing subprime departments, and equipping sales, finance, and management teams to adeptly serve credit-challenged customers with ethics, professionalism, and profitability.

In 2024, Kim expanded their vision with the inception of Buy It Smart Automotive Inc., an Online Non-Prime Dealership & Training Facility. Offering a comprehensive Blueprint Turnkey Solution, Kim's enterprise provides setup assistance, process refinement, hands-on training, marketing solutions, cutting-edge tools & tech, and inventory solutions.

Kim's commitment transcends mere provision; they deliver live, in-person, and online training, coaching, consulting, and speaking services, ensuring each client receives personalized guidance to thrive in the dynamic automotive landscape. Unlock the potential of your dealership and revolutionize your approach to credit challenges with Kim's expertise.