WHY SELL IT SMART
Proven Professional Non-Prime Training
Sell it Smart Non-Prime Training & Certification by Kim MacPherson is a professional, ethical, and profitable turnkey solution for automotive dealerships looking to create, expand or optimize their nonprime department.
Since 2005 we have been helping sales, finance and management professionals professionally, ethically, and profitably serve their less than perfect credit customers.
We pride ourselves on setting up our clients for success in non prime and are sure that you complete our training more prepared than you have ever been before to sell more vehicles, make more money, improve your customer retention and level up your career!
Kim has over 22 years of automotive retail experience and more than a decade training sales, finance, and management teams to serve professionally ethically and profitably their customers with less than perfect credit.
She started her career in 1996 as an Automotive Sales Professional, advancing to Finance Manager and then Sales Manager. In 2004 she opened a Dealership, a BHPH (Buy Here Pay Here) and an Event Marketing Company, where she was introduced to countless customers with less than ideal credit. Since then Kim has been passionate about solving the problem for dealerships and customers - wasted time, loss of sales and loss of profits.
Founder of the Sell it Smart and Buy It Smart TM, nonprime process, and marketing solutions, Kim offers dealerships a professional, ethical, and profitable way to solve the nonprime problem facing all dealerships today.