Kim MacPherson has over 20 years of automotive retail experience and more than a decade training sales, finance and management teams to professionally ethically and profitably serve the less than perfect credit customer. She started her career in 1996 as an Automotive Sales Professional, then Finance Manager and Sales Manager. In 2004 she opened a Dealership, BHPH and Event Marketing Company. Introduced to bad credit customers way back in 2004, Kim became passionate about solving the problem for dealers and their customers. Kim's hands-on training gives her clients real solutions to problems facing dealerships today.
Proven Professional Non-Prime Training
Sell it Smart Non-Prime Training by Kim MacPherson is a professional, ethical and profitable turnkey solution for automotive dealerships looking to create, expand or optimize their nonprime department. Since 2005 she has helped sales, finance and management professionals professionally, ethically and profitably serve their less than perfect credit customers.
"I just wanted to thank you for putting on an excellent training course. I have been to my fair share of courses and yours was by far the best one. The way you interacted with the students was so natural and. You definitely know your job and how to teach it. Since I was at your course I have printed off all my sub-prime deals from April that was not completed and started working them again the way you taught me comfortable and BAM! It worked…I have since closed 6 more deals, (that were filed away)!!“
Holly Manders, F & I Manager
I wanted to let you know how I appreciated and enjoyed the work you did with my team. Your ability to keep the staff interested and getting them involved was incredible! I know how hard it is to keep salesmen focused on learning during working hrs., which makes training difficult, but in addition to this, you got them eating out of your hands!!
I have rarely seen a trainer that could captivate and get sales staff to do exactly what you tell them to do! Your knowledge of human nature really was an excellent asset. The whole 6-month training process of the “Buy it Smart” program was brilliant because it kept the process going and this created good habits with our sales team. I can’t say that I wasn’t skeptical, but as usual, you were right! You have created a completely different aspect of respect for the majority of our customers that we never considered. I want to thank you again for helping us discover and learn from you, I thank you from our sales team who finally had fun learning and most importantly, I thank you for our customers who have experienced how to “Buy it Smart”.
Lynda Belleville, GM
"I found your training particularly helpful, I am saving quite a bit of time now on deals. I also have one of our sales people better educated on how to qualify their customers, to be able to pick out the non-prime buyers. Following your advice I am already not only making more gross on the front, but I am also able to structure deals properly so that I can make better back ends at the same time.”