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Non-Prime Community and Training by Kim.

by Expert Automotive Non-Prime Sales, Finance &

Management Trainer, Coach and Consultant

Book Kim as a Speaker

With over a decade of expertise in the automotive industry, Kim is a dynamic speaker, presenter, and coach known for pioneering a finance-first process in 2005 that transformed how dealerships sell and finance vehicles to less-than-perfect credit customers. A sought-after speaker on non-prime topics, Kim has delivered impactful sessions at the F+I Conference and Expo in Las Vegas, Auto Re-marketers Conference, performance groups, and various podcasts. With a proven track record, Kim is a valuable asset to any dealership aiming to excel in the non-prime market. Book Kim for your event and drive success together!

The turnkey solution for sales success.

In a market where 40% of Canadians have less than perfect credit, traditional prime selling and financing methods can result in wasted time, lost sales, and reduced profits. Kim MacPherson presents Sell it Smart, a turnkey solution that will help you prevent losses and increase sales with over 2 decades of proven non prime retail sales, finance and management experience. 


"Sell it Smart" by Kim MacPherson offers Turnkey Solution that combines everything you need to set up and optimize your non prime business and insure it works with the overall operation of your dealership from a proven process, training, tools and lead generation.

Online and In-person Training Programs

Community+

  • Non-Prime Mini Course & Blueprint Set up 
  • One Hour Live Coaching with Kim weekly 
  • Sell Smart Non-Prime Setup & Blueprint 
  • The Non-Prime Show - Once a month Kim & "Industry Experts" talk non-prime
  •  

Access to Exclusive Discounts:

  • Sell it Smart Online Training Programs 
  • Sell it Smart Live Events 
  • Sell it Smart Online Coaching 
  • Sell it Smart In Dealership Live Training with Kim
  • My Fav's - Non-Prime Tools & Technology 
  • Marketing Solutions
  • Buy It Smart Leads 
  • Branded Landing Pages


Sell it Smart Training Community Members save 25% on all live events and training packages, online and in-person.

Perfect for those just starting out

$99

/ month

Online Training



  • Non Prime Finance Manager
  • Finance First Approach for Sales Managers
  • Subprime Sales Mastery Level One
  • Subprime Sales Mastery Level Two
  • Non Prime for Prime FSM's

Community+ members save 25%

In-Person Training


One-day training events coming soon!


  • Moncton, NB - April 2024
  • St John's, NL - April 2024
  • Toronto, ON -May 2024
  • Halifax, NS - Aug or Sept 2024
  • Western Canada - Nov 2024

Courses Offerings:

  1. Non Prime Finance Manager
  2. Finance First Approach for Sales Managers
  3. Subprime Sales Mastery Level One
  4. Subprime Sales Mastery Level Two
  5. Non-Prime for Prime FSM's

Community+ members save 25%

Get a turnkey offering

Sell It Smart Dealership Turnkey Solution

  • Online Non-Prime Sales, Finance, Non-Prime Manager, Prime FSM and Manager Courses Included 
  • Set up Blueprint 
  • Live Event Courses 
  • All Access - Tools, Scripts, Checklists, lender cheat sheet, vehicle matrix 
  • All Access - Training Recordings 
  • Sell it Smart Community Access for your Team for the year 
  • 150 Buy It Smart Leads 
  • Branded Credit Landing Page 
  • Trials and discounts on all my favourite tools and tech.

"I want to help you serve the non-prime customer profitably, effectively, and ethically. It's what I've done for over a decade."

Automotive Non-Prime Training

by Expert Automotive Non Prime Sales, Finance & Management Trainer, Coach and Consultant

I wanted to let you know how I appreciated and enjoyed the work you did with my team. Your ability to keep the staff interested and getting them involved was incredible! I know how hard it is to keep salesmen focused on learning during working hrs., which makes training difficult, but in addition to this, you got them eating out of your hands!

Lynda Belleville

General Manager

I just wanted to thank you for putting on an excellent training course. I have been to my fair share of courses and yours was by far the best one. The way you interacted with the students was so natural and. You definitely know your job and how to teach it. The way you taught me is comfortable. It worked. I have since closed 6 more deals."

Holly Manders

F&I Manager

I found your training particularly helpful, I am saving quite a bit of time now on deals. I also have one of our sales people better educated on how to qualify their customers, to be able to pick out the non-prime buyers. Following your advice I am already not only making more gross on the front, but I am also able to structure deals properly.

Jamie McNutt

General Sales Manager

Kim has been featured in

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